What Are The Signs That It's Just A Kid W/ Computer?

My friend recently ordered traffic from http://www.hitscheap.com/
and sure enough, he got all the uniques it promised and not one single click on his adbnanners.

He really thought it was a reputable business but he later found out the site was run by a kid on a computer.

What are some of the warning signs you look for to see if it's just a kid on a computer or if it's a reputable business?
(Not saying that a kid on a computer can't be a reputable business, we've all been there, but you know what I'm mean, the kids that are scamming).


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