I'm always trying to study some aspect of webdevelopment and I'm currently learning more about search engine optimization. In case some of you are studying the same, I wanted to post John Scott's step by step advice because he writes it so simply that it's easy to follow:
Step One
Build a site without session ID's. Build a site which either has static URLs are URLs that appear to be static. The fewer parameters in the URL, the better. After all, what's the use of optimizing a page if it's never going to make it into the search engine's index?
An example of a URL with session ID's:
http://www.WebmasterPost.com/forumdisplay.php?f=19
A cleaner URL:
http://www.WebmasterPost.com/forumdisplay.php?f=7
Step Two
"On-page SEO" is the stuff, oddly enough, on your pages. Most importantly, put your keywords first in the title element (also known as "page titles"):
Code:
<TITLE>Web Hosting - Rated #1 by Slanted Reviews.com</TITLE>
Other factors to consider are:
Keywords in the heading tags:
Code:
<H1>Seattle Web Hosting</H1>
Meta Keywords:
Code:
<meta name="keywords" content="web hosting, cpanel hosting, seattle hosting, web host, quality hosting, webhost, webhosting, PHP host">
Meta Description:
Code:
<meta name="description" content="Web Hosting by DeluxeHost.com. Rated #1 by Slanted Reviews.com. We support PHP, MySQL and a bunch of other stuff.">
Folder and File Names:
Bad:
www.WebmasterPost.com/tutorial/cpanel_xv2_POP.htm
This URL may include the word "cpanel" and "POP", but it is seperated by an underscore (_) instead of a hyphen (-). Google cannot parse those keywords.
The search: site:WebmasterPost.com cpanel pop
Doesn't return that page.
Instead, use the hyphen:
http://www.WebmasterPost.com/flash-tutorials.php
Anchor Text
Wrong:
Navigate to my Business Hosting Page by Clicking Here
Unless you are targeting the keywords "Clicking" and "Here", that isn't going to help you much.
(Related article: Anchor Text for SEO.)
Correct:
Navigate to my Business Hosting
Descriptive anchor text. It works wonders.
Body Copy Keyword Density and Prominence
Without Keyword Density:
Quote:
You'll love our services.
Include the keywords:
Quote:
You'll love our web hosting.
Low keyword Prominence:
Quote:
You'll love our web hosting.
High Keyword Prominence:
Quote:
Web Hosting is what you'll love.
Keyword first, you see.
Bold Text:
Quote:
You'll love our web hosting.
Italicized Text:
Quote:
You'll love our web hosting.
NOTE: The above mentioned items are "on page SEO". They tend to make your pages look uglier. You need not use all of those, or any of those. They are simply factors that the search engine may consider, and you may pick and choose which items you wish to use and which you'd rather not use.
Step Three
Now you need to build links.
First step, general web directories:
DMOZ
SevenSeek
RubberStamped
Wow Directory
Skaffe
Umdum
Yahoo!
Then move on to the topical web directories.
Second Step In Link Building
Now you want to get linked to from every related site there is. Many regional library sites have mini-directories and resource pages. If applicable, email the webmaster and suggest they link to your super duper site.
You may also write articles on a given topic and allow webmasters to use them in exchange for a link-back. Or, submit online press releases to related news sites.
After that, just use your imagination. Links can be generated in thousands of ways.
It should be noted that to fully benefit from the links, the achor text of the links should describe your product/services.
(Related article: Twenty-one Link Building Ideas)
In Summary
There you have it. It's simpler than being potty trained. But this is just SEO. Effectively marketing a product or service entails a lot more than just search engine traffic.
(Thanks John for writting this:
http://www.internet-marketing-blog.com/feed)
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