Local Search Spending Expected to Double

Good news for Google Adsense and Yahoo Publishers Network:
"LOCAL ONLINE ADVERTISING WILL ENJOY another year of strong growth in 2007, increasing by 32 percent to $7.7 billion, according to a new report by research firm Borrell Associates Inc.

Paid local search is expected to remain the fastest-growing ad category, nearly doubling to $1.8 billion and accounting for almost a quarter of local online ad spending. Local e-mail will climb by 54 percent to $233 million, while local banners and listings will increase 18.4 percent to $5.6 billion."

News Article found here:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=47804&Nid=23107&p=380531
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